Typeface Architecture
At the ‘A Foundation’ in London is curently a new show called: ‘if you could collaborate’. The show is a collaboration project between graphic designers Praline and modelmakers of Rogers Stirk Harbour + Partners Architects. This collaboration has led to the creation of a font entitled Floorplay. The floorplan of buildings have been translated to find the form of individual characters, which in turn have been turned into models of buildings by the model shop. The aesthetic qualities of the model were the key factor in the design of the font and models, this is an ethos which both Praline and The Model Shop share and it has resulted in a communicative exhibit that highlights the tensions that exist when appropriating language for architecture. The model shop have created four physical interpretations of characters spelling out the word ‘Avec’ (French for ‘with’). Photographs of the model will show the different aspects of the collaboration accompanying the entire laser-cut alphabet and physical model. source: Blueprint
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Credits
- posted by Benz Roos
- category Typography
- Tagged as architecture | exhibition | london
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