Interactive performance lighting by the Found Collective.”The Saatchi & Saatchi New Directors’ Showcase is one of the highlights of the Cannes Lions Festival. Their senior creative team, Jonathan Santana & Xander Smith, came up with the initial concept. ‘Hello Future’ – a dark, retro-futuristic setting with a ‘HAL-like’ host.
We teamed up with our good friends and longtime collaborators Memo Atken (MSA Visuals) and Robin McNicholas (Flat-e) to direct the visual performance. We also created graphics for the ‘HAL’ character, the titles, and various other ‘interludes’.
We worked closely with Aaron Meyers who developed the kinect performance software for Jamie Lidell’s section, and the stage, lighting and sound designers to pull together the overall look and feel.
We had a very interesting process for the creation of the content which was created on what we call ‘the HAL Rig’. It is a very analogue process utilising found objects such as a step ladder, a couple of broom sticks, rear projection perspex, large metal bowl, bin bags, gaffer tape and glass prisms. These were then filmed with a handheld pointgrey dragonfly2, sending this live feed into a laptop running modul8. We then played with a few midi sliders and knobs to deform and affect the images in realtime which we then project onto perspex and film.
It was truly an amazing collaboration between so many talented people and we were lucky that the client had full faith in us to allow us to go as crazy as we wanted” source The Found Collective and Stash

Below another project by the Found Collective for Vodafone:

And even cooler the making of the above video: